The Importance of Agile Marketing During the COVID-19 Pandemic

Adopting an agile marketing strategy is critical during the COVID-19 pandemic. The concept of Agile Marketing does not discriminate between the B2B and the B2C markets. It is time to bring your brand, the experience, and your content into the digital world. Your business and its entire decision-making marketing process must undergo a departure from its hierarchy and transform into a flexible, responsive, flat organization built for speed.

Your marketing approach must be tight and disciplined. Your activities must be tangential in nature, building blocks to keep your brand in mind while generating new opportunities for your sales organization. Companies that emerge stronger from these uncertain times will be experimental and embrace the concept that perfect is the enemy of progress.

Create a more enriched approach to content and use a myriad of vehicles to bring that content to your audience in three to four-month intervals. Measure activities in present time and identify trends that are working and reinvest in those activities rather than waiting for ‘results.’ Once cannot manage results; only measure them.

Wishing the pandemic will just go away quickly is not a strategy. Embrace change and understand that this period of flux is the status quo. Organizations that adapt to this status quo of flux and embrace agile marketing will succeed.